Tuesday 4 July 2017

Cway Promotes Nutrition, Celebrates Customers in Nigeria

Rebecca Ejifoma
The management of Cway Food and Beverages Nigeria Company Limited, has said the company was committed to increasing Nigerians' healthy lifestyle through its products as it celebrates its 10th year anniversary of one of its products.

The company's Deputy Director, Mr. Tony Ojumoola, said this at a briefing to announce the 10th year celebration of one of its products - Nutri-milk, which will hold att he Oriental Hotel, Victoria Island, Lagos on July 14th.

“Cway is known for quality products that have a great trend of loyal consumers across Nigeria. Nutri-milk has stood the test of time and developed good relationship between the company and its business partners, and has attracted profit and growth to the entire company,” he added.

He noted that Nutri-milk is a blend of  nutritional milk and fresh fruit content. And it gained acceptance from the public immediately it was launched.

He described the product as a rewarding brand; hence deserves the forthcoming anniversary. “We are glad to announce that on July 14 this year, we shall celebrate the product at Oriental Hotel, Lagos. We are doing this because we want to tell our story ourselves – how the brand has increased the nutritional lifestyle of Nigerians.

He, however, assured Nigerians that the company would not compromise on its standard irrespective of the daunting economic challenges it faces in the line of production. 

According to the Deputy, the drink is specifically formulated and patterned to meet the nutritional needs of both the young and the adult consumers.

Meanwhile, he lauded both the Ogun and the Lagos States governments for the favourable policies it enjoyed from them right from its inception. "I must confess that we enjoyed some robust relationships. We found favour in the sight of Lagos government to have allowed us to have our first plant in the state and it has been a healthy environment till now. The same thing goes to Ogun. And the benefits continue from both states.”

Another factor that amplified the company's progress, he added, was the regulatory bodies that encouraged the Cway at the teething stage to meet the standard operation requirements. 

Ojumoola expressed that the governments' gesture could not be easily forgotten, especially when he recalled how Nigeria was flooded with imported finished foods and beverages at that time. “The states opened their doors to foreign investors in order to create jobs for the teeming youths and to increase internally-generated revenue for governments.”

Apart from making profit, Ojumoola noted that the company prides itself in giving back to the society. He said it has done so over the year through brand fan clubs in schools, children monthly birthday parties, brand and financial supports to care givers and orphanage homes as well as sponsoring end of year children's parties in host communities.

In order to promote peace among families and different groups in the society, he said Cway has embarked on ‘Share Nutri-milk, Share Love’ campaign.

Also commenting on what has kept Nutri-milk in the competitive market in the last one decade, the company's General Manager, Figo Zheng said it has consistently maintained the nutritional values, which the product offers its consumers.

His Deputy, Moses Wang, said the 10th year anniversary meant a lot to Cway, therefore, propelling it to earmark series of activities to appreciate the milestone. “We have spread our tentacles across the country, and we are carrying our trade partners along in the celebration calendar.”

Of course, Cway had its market brand product launched with Apple and Peach fruit drinks and later in 2007 added Nutri-milk then Tigo Milk Drink and Super Milk Drink followed swiftly for healthy functional nutrients for good growth and development in children.

So, with such milestone, the management said that there would be a gala night on the day of the anniversary as part of the activities lined up for the 10th anniversary, where consumers would cart away with different prizes.

Other activities to warm up the day include: comprehensive video documentary, novelty football match among staff and staff happy hour.

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