Saturday, 5 August 2017

Four Points Best Brews Kicks off International Beer Day

Rebecca Ejifoma
One of Marriott International’s Fastest Growing Hotel Brands Celebrates Beer Around the Globe – with Events to hold from August 4th to October this year in New York City, Cancun, Kelowna, Melbourne, Nairobi and Barcelona Spain.

Four Points, a booming Marriott International hotel brand known for its love of beer, is embarking on a global trip discovering the world’s Best Brews. The journey kicks off at the new Four Points Manhattan Midtown West on the eve of International Beer Day and will continue across the globe before culminating at the Four Points Barcelona Diagonal in October.

Mr. Labeodan Olusakin, Executive Director, Leadway Pensure PFA Ltd, Mrs. Olulonyo, Director Admin & Human Resource, Ministry of Tourism, Arts & Culture, Mr. Chidia Maduekwe, Managing Director, Nigerian Film Corporation, Ms. Tola Adegbayi, Executive Director,  Leadway Assurance Ltd and Dr. Olasimbo Davidson, MD/CEO Pinewood Medicare at the launch of Nolly Health Insurance in Lagos recently.

Four Points’ Best Brews Around the World celebrates the brand’s signature initiative, a dedicated program in which each of the brand’s 225+ hotels around the world showcases a local, craft beer which has been chosen based on taste, popularity, quality and proximity to the property. A Best Brew is available on tap at each Four Points, offering travelers an authentic taste of local beer culture wherever their travels may take them.

To add further authenticity and credibility to the Best Brews programme, Four Points is enrolling select associates at each “Best Brews Around the World Brew Off” hotel in the globally recognised Cicerone Certification Programme, which is highly regarded in the food and beverage industry and is instrumental with the development of expert beer servers. Each of the selected Four Points associates will train and complete the first of four levels of the Cicerone Certification Program, becoming a Cicerone Certified Beer Server and on-property beer aficionado.

At each stop during the Best Brews Around the World tour, two beers from local craft breweries will go “head to head” (pun intended) for bragging rights and to claim the winning spot as the hotel’s newest Best Brew. The beers will be presented by the breweries and judged by the crowd, comprised of local beer lovers, each hotel’s newly certified Cicerone, and hotel guests. Every “Best Brew Off” competition will be hosted by an influential “beer expert” who will help educate the crowd and cast the final vote.
At tonight’s kickoff event at Four Points West Peekskill Brewery and LIC Beer Project will square off. The evening will be hosted by Bella of “One Hoppy Lady”.

Other stops on the tour this year include: August 9 at the Four Points Cancun Centro (Mexico);  August 23 at the Four Points Kelowna (Canada); September 6 at the Four Points Melbourne Docklands (Australia) and in Kenya on September 20 at Four Points Nairobi and Four Points Barcelona Diagonal in October.

According to the Vice President, Global Brand Manager for Four Points, Callette Nielsen, “Four Points has a love for locally crafted beers, which is why we’re traveling to the far corners of the globe to discover the best brews the world has to offer.”

He expressed that they know the perfect pint has universal appeal, which is why we’re celebrating International Beer Day with the launch of our ‘Best Brews Around the World.’ From Manhattan to Barcelona and Melbourne to Nairobi, we are taking our love of beer on the road. We invite local beer lovers and thirsty travelers to join us as we discover new Best Brews.